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David Ruiz holds a degree in Industrial Sociology from the University of Deusto, has separate postgraduate , MBA and MIB by the European Business School and is an expert in developing electronic business and finance from the University of Salamanca.He is currently a founding partner of SmartUp digital marketing agency with subsidiaries in Mexico , Colombia , Peru , Hong Kong and the Philippines. SmartUp specializes in SEO, SEM and social strategy and influencers positioning networks.Also from SmartUp develops new proprietary or third parties as part of its activity to boost innovation startups. Among them is the portal Todostartups.com international reference in the field of entrepreneurship.David Ruiz is a professor at the European Graduate School of Business, the Faculty of Communication at the Pontifical University of Salamanca and the Faculty of Engineering of the University of Deusto and speaker at various institutions on issues related to the adoption of new technologies in different social and professional environments.He is the author of the book "The Connected Enterprise" Publishing Netbiblo published in June 2011.